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  <url>
    <loc>http://www.kyliemordle.uk/work</loc>
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    <priority>0.75</priority>
    <lastmod>2013-08-30</lastmod>
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  <url>
    <loc>http://www.kyliemordle.uk/work-jasper</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1594987333575-X8D3JIQYYRGUPPJXIHJL/PACKAGING.jpg</image:loc>
      <image:title>COLLECTIONS - WILD &amp; WOLF / PUT Urban Jungle</image:title>
      <image:caption>Create a strong, stylish, functional, feminine, desirable collection. Using ever-evolving prints and modern bold colours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1602163306998-1CS600KGYVRTJPOFX9CH/brine-logo.jpg</image:loc>
      <image:title>COLLECTIONS</image:title>
      <image:caption>I jumped at the chance to create a brand logo for my sisters clay business Home Thrown Studio. She teaches mixed classes from ages 3 - 103. It wasn’t hard to come up with this visual identity. I just looked at the first thing you do when working with clay. Simple, you just roll up your sleeves… and grab a lump of clay, and get stuck in.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1594542889044-O38PDB4JXBR6WQB22NQW/logo.jpg</image:loc>
      <image:title>COLLECTIONS - PRODUCT RANGE</image:title>
      <image:caption>All products in the range were designed to be used on the go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1701969947498-UNGFY2EQPQZS2WNOY8H7/Trivia_Games_01.jpg</image:loc>
      <image:title>COLLECTIONS - Wild &amp; Wolf / TRIVIA GAMES</image:title>
      <image:caption>I really enjoyed illustrating these trivia games I wanted to go for a strong graphic look which would really pop in store.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1595857493187-S2SRPZ4STFCYBQJVFZ56/image-asset.jpeg</image:loc>
      <image:title>COLLECTIONS - The Body Shop / Honey Bronze</image:title>
      <image:caption>Design a bronzing range which illustrates a new active ingredient ‘honey’. The ombre gradient on the packaging gives hints to the product usage. The change to the counter ‘o’ in the word Honey implies Honey is the natural ingredient.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1594988683057-5NP0EQZ7ZLJIANOJR2KE/Born_Lippy.jpg</image:loc>
      <image:title>COLLECTIONS - The Body Shop / Born Lippy</image:title>
      <image:caption>These lip balms were inspired by Pop Art and Lichtenstein. They had to appeal to teenagers. They had these selling in The Body Shop for over 7 years! POW This design had longevity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1595341456178-8QCCPH93L8YU4SNDR3VE/5%2BAlive.jpg</image:loc>
      <image:title>COLLECTIONS - Coley Porter Bell / 5 Alive</image:title>
      <image:caption>Bringing 5 Alive Back from the 80’s… Coca Cola wanted a re- brand for 5 Alive. It had to appeal to both parents and kids, and illustrate the natural fruit contents and the origins of the 5 fruit blend.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1595341862892-VMLWFBUIDFR2O0M0O843/M%2526S%252BPortfolio%252B2014_Sleek%252B%2526%252BSculpt.jpg</image:loc>
      <image:title>COLLECTIONS - M&amp;S / SLEEK &amp; SCULPT</image:title>
      <image:caption>During my time at M&amp;S I had the opportunity to re-design the Lingerie Collection. This involved art directing on shoots, designing packaging and different looks for different price tiers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1595857377456-2OP3B6KUHKRX97VBAPSR/image-asset.jpeg</image:loc>
      <image:title>COLLECTIONS - CPB / TESCO ORGANIC</image:title>
      <image:caption>During my time at CPB I hadthe opportunity to help re-design Tesco Organic. This involved art directing on shoots and designing packaginglayouts for over 500different products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1730822747157-MUGLME7R0K0RWS10BHDA/image-asset.jpeg</image:loc>
      <image:title>COLLECTIONS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1594642324618-TZSVJ363CJ854O6JY3WV/guide-screen-3.png</image:loc>
      <image:title>COLLECTIONS - TONE OF VOICE</image:title>
      <image:caption>The narrative between the pet and owner is the most important ingredient of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1729802705101-J3VGUSST0EJZQR5PG2DW/Bouncy_Balls.jpg</image:loc>
      <image:title>COLLECTIONS - Kidoki Packaging Design</image:title>
      <image:caption>"For me, packaging design is just as important as the product itself — it tells the narrative of what’s inside. This packaging solution for the Hungry Animal Bouncy Balls does exactly that, capturing the playful spirit of the product while standing out on the shelf and drawing attention to its fun and vibrant personality."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1729847385328-20S017RNCRIUU3C8G4K1/Kidoki_MEMO_MAGNETS_PACKAGING.jpg</image:loc>
      <image:title>COLLECTIONS - PRODUCT + PACKAGING</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1594646619560-URL9MRDD3VDA36EDGYK7/american-portraiture-3.jpg</image:loc>
      <image:title>COLLECTIONS - Mani + Pedi Beauty Bar</image:title>
      <image:caption>I loved designing these pic n’ mix beauty products and the graphic print which was applied to packaging and product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1701981654283-S7D5M46HANXG13TZS4BF/Wildwares_Packaging.jpg</image:loc>
      <image:title>COLLECTIONS - Packaging</image:title>
      <image:caption>Clever packaging using die-cut windows showcases the products beautifully while completing the illustration and usage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1730736107627-PMRYETH3CZL90L0XMI7T/MORI_SLIDE_08.jpg</image:loc>
      <image:title>COLLECTIONS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b4358ae4b053d476df45dc/1701986273891-1SX4Z6CC7UIDCLJPFEVL/Oxfam_Lunch_ware.jpg</image:loc>
      <image:title>COLLECTIONS - Oxfam Save The Bee's</image:title>
      <image:caption>I was over the moon when I found out, Half Moon Bay had won the pitch and my style guide is still in store and now being applied to new products including planters and Tea Towels.</image:caption>
    </image:image>
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